A web search engine is also a massive data treasure trove that could prove invaluable for training Apples many machine learning (ML) technologies.
What Is The Best Search Engine Mac And IOSHe was asked how he squares taking billions of dollars from Google to make it the default search engine for Safari (both on Mac and iOS) with his companys stance on privacy.Google is certainly not the only company that trades in monetizing your online activity, but its one of the biggest.And Googles search is far from achieving the level of data privacy that Apple demands of its products and services. What weve tried to do is come up with ways to help our users through their course of the day. In short, Cook said that Apple it is willing to compromise on its privacy stance if it means a better user experience. You may or may not think thats okay, but it doesnt jibe with the way Apple runs any of its other products. Apple could make Bing or Yahoo its default search engine, but they dont meet Apples privacy stance, either. ![]() Apple should buy DuckDuckGo and make it into Apple Search Theres another solution. ![]() Its a search engine that, at its core, shares the same ideals about privacy as does Apple. Its easy to add to any browser, and you can change your Safari search in iOS to DuckDuckGo in Settings Safari Search Engine. Apple should buy DuckDuckGo, invest heavily in scaling up capacity and improving its web crawling proficiency, and rebrand it as Apple Search. It should still be available to everyone (not just Apple users) at search.apple.com, but more importantly, it should be the new default search engine for Safari on macOS and iOS and for Siri web search results. Yeah, Apple could start from scratch in building its own search engine, but why Buying DuckDuckGo would give Apple several years head start on building core search technology and a huge index of the whole web along with a talented team of engineers that share Apples privacy priorities. Whats in it for Apple Why should Apple bother After all, it would take many millions of dollars to buy DuckDuckGo, and tens or hundreds of millions in ongoing costs to further develop and scale it. Not to mention giving up the billions a year that Google pays to be the default. First and foremost, it puts Apple in control of one of the most critical user experiences on every device it sells: searching the web. Apple can ensure that its privacy and security goals are met for billions of daily searches made by hundreds of millions of users. ![]() DuckDuckGo may not track user data, but it still makes money through advertising; its just not personalized advertising. If you search for vitamins, you get all the expected organic search results (including shopping links), as well as a couple of ads. Those ads are targeted to the search term, not the user DuckDuckGo still has no idea who you are or what other searches youve ever made. At the scale of Apple default search engine, that kind of ad revenue can bring in serious money.
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